1. Click on Ad
A visitor clicks on SailingEurope ad on your web pages.
[ at this point you have achieved a "click" ]
2. Get Discount Code
Visitor is re-directed to SailingEurope web site, where he obtains a special
Discount Code.
3. Use SailingEurope services
The visitor uses SailingEurope services by:
- browsing through SailingEurope web site
- searching for a boat in the Online Database
- getting in touch with SailingEurope Contact Center via mail, phone, LiveChat, etc.
- ...
4. Make a Booking
After establishing contact with SailingEurope and making a boat booking, the visitor becomes SailingEurope client.
SailingEurope Contact Center provides the client with a Proforma Invoice containing a unique identifier (
Proforma Invoice Identifier).
5. Use Discount
The client visits
and enters the two codes needed in order to get the discount:
Proforma Invoice Identifier (obtained when making a booking), and
Discount Code (obtained when clicking on SailingEurope ad on your web site).
[ at this point you have achieved a "conversion" ]
6. Conversion Process
The client receives a new Proforma Invoice quoting the discounted price.
You are credited for the conversion as well as for the number of clicks made on SailingEurope ad(s) on your web site; an email containing all these details is automatically sent to you.
